Grow, monetise, and run a better newsletter.
Tactics, case studies, and playbooks for newsletter operators — from discovery to monetisation.
From Meta to Newsletters: How One D2C Brand Found Its New Acquisition Channel
A consumer brand facing rising Meta CPMs decided to test newsletter sponsorships. Here is how they found the right publications and what they learned along the way.
How an Agency Cut Newsletter Research Time From 2 Weeks to 2 Hours
A marketing agency's newsletter sponsorship practice was bottlenecked by manual research. Here is how they restructured their workflow to deliver client media plans dramatically faster.
How a SaaS Growth Team Found 80 Newsletter Leads in One Search
A practical walkthrough of how a SaaS marketing team replaced weeks of manual newsletter research with a single category search — and what they did with the results.
Newsletter Sponsorship Pricing for Recruiting Campaigns
HR teams considering newsletter sponsorships for recruiting need a realistic sense of costs. Here is what professional newsletter placements cost and how to budget for a campaign.
How Much Does It Cost to Sponsor a Founder Newsletter?
Founder-focused newsletters vary enormously in price. Here is what VCs, accelerators, and ecosystem platforms should expect to pay to reach the startup operator audience.
Newsletter Advertising Costs for D2C Brands: A Realistic Budget Guide
D2C brands considering newsletter sponsorships need a realistic sense of what to budget. Here is a practical guide to costs, what drives them, and how to allocate a test budget.
How to Build a Newsletter Media Plan and Estimate Costs Before Outreach
Clients want a budget number before any newsletter outreach begins. Here is how agencies can build a realistic newsletter media plan estimate before contacting a single operator.
Newsletter Sponsorship Pricing: What SaaS Companies Should Expect to Pay in 2026
Before you build a newsletter advertising budget, you need a realistic sense of what placements actually cost. Here is what SaaS companies should expect to pay in 2026.
Newsletter Advertising for Talent Acquisition: Benchmarks and What to Expect
HR teams and talent marketers using newsletter sponsorships need different benchmarks than product advertisers. Here is what good performance looks like for recruiting campaigns.
Which Newsletter Verticals Have the Most Startup Founder Readers?
Not all newsletter categories are equal when it comes to reaching startup founders. Here is a breakdown of the verticals that index highest with the founder and operator audience.
Open Rate Benchmarks for Consumer Newsletter Ads: What D2C Brands Should Know
Before you spend on a consumer newsletter sponsorship, you need to know what good engagement actually looks like. Here are the open rate benchmarks D2C brands should use to evaluate opportunities.
The State of Newsletter Sponsorships in 2026: What Agencies Need to Know
Newsletter sponsorships have matured significantly as an advertising channel. Here is what the current landscape looks like — and what it means for agencies building client programmes.