Grow, monetise, and run a better newsletter.
Tactics, case studies, and playbooks for newsletter operators — from discovery to monetisation.
What Is Founder Marketing? How VCs Reach Startup Founders
Founder marketing is how funds and ecosystem players build awareness with startup founders. Here is what it means and where newsletter sponsorships fit in.
What Are Newsletter Ads? A Guide for D2C and Ecommerce Brands
Newsletter ads are an increasingly popular acquisition channel for D2C brands, but the basics deserve a clear explanation. Here is what they are and how they work.
What Is Newsletter Sponsorship? A Plain Guide for SaaS Marketers
Newsletter sponsorship is one of the most talked-about B2B channels, but the basics are often glossed over. Here is a clear explanation for SaaS marketers new to it.
Newsletter Recruiting Myths That Hold HR Teams Back
HR teams often avoid newsletter recruiting or use it ineffectively because of common misconceptions. Here are the myths that hold teams back, and the reality behind each.
Myths About Reaching Founders Through Newsletter Sponsorships
VCs and accelerators often hold misconceptions about newsletter sponsorships that lead them to either avoid the channel or use it poorly. Here are the most common myths, corrected.
Why Your D2C Newsletter Ads Aren't Converting (And How to Fix It)
If your D2C newsletter sponsorships aren't converting, the problem usually falls into a few diagnosable categories. Here is how to identify and fix what's going wrong.
Common Newsletter Sponsorship Mistakes Agencies Make With Client Campaigns
Agencies new to newsletter sponsorships often repeat the same avoidable mistakes that undermine client results and erode margins. Here are the most common ones.
5 Newsletter Sponsorship Mistakes That Make SaaS Teams Think the Channel Doesn't Work
Most SaaS teams that conclude newsletter advertising doesn't work made one of a handful of avoidable mistakes. Here are the five most common, and how to avoid them.
Timing Newsletter Recruiting Campaigns Around Your Hiring Calendar
Newsletter recruiting works best when it builds awareness ahead of hiring needs rather than scrambling once a role opens. Here is how to align it with your hiring calendar.
How VCs Should Time Newsletter Sponsorships Around Fundraising Cycles
Founder attention to fundraising content peaks at predictable points in the year. Here is how VCs can time newsletter sponsorships to reach founders when they're most receptive.
Timing Newsletter Sponsorships Around Your D2C Product Launches
For D2C brands, newsletter sponsorships can amplify product launches if timed correctly. Here is how to coordinate newsletter placements with your launch calendar.
How Agencies Should Build Newsletter Sponsorships Into Annual Client Plans
Newsletter sponsorships work best as a planned annual component of client media strategy, not a reactive add-on. Here is how agencies should structure them into yearly plans.