Grow, monetise, and run a better newsletter
Tactics, case studies, and playbooks for newsletter operators — from discovery to monetisation.
How to Read a Newsletter Media Kit (and Spot the Red Flags)
A newsletter media kit is full of numbers that can mislead as easily as inform. Here is how to read one properly and spot the figures that do not add up.
How Many Newsletters Should You Sponsor at Once?
Sponsoring too few newsletters gives you no data; too many burns budget fast. Here is how to decide how many newsletters to sponsor at once, at each stage.
Newsletter Sponsorship vs. Podcast Sponsorship: How to Choose
Newsletter and podcast sponsorships both reach engaged, opt-in audiences through a trusted voice. Here is how they compare and how to choose the right one for your goals.
Fit Beats Fame: Why the Biggest Newsletter Is Rarely the Best to Sponsor
The biggest, most famous newsletter in your space is rarely the best one to sponsor. Here is why fit beats fame, and how to spot the newsletters that actually convert.
How to Find Newsletters to Sponsor: The Complete Guide
Finding newsletters to sponsor comes down to defining your audience, searching by category, qualifying, and building a working list. Here is the complete process.
The Best Newsletter Discovery Platform: How to Choose in 2026
There is no single best newsletter discovery platform for everyone. Here is how the main types compare and how to choose the right one for how you actually work.
How to Find Consumer Newsletters to Sponsor: The Complete D2C Guide
The complete guide for D2C and ecommerce brands on finding consumer newsletters to sponsor that genuinely match your customers, then testing them without wasting budget.
Newsletter Advertising for Nonprofits and Advocacy Organizations
Nonprofits and advocacy organizations reach values-driven audiences on limited budgets. Here is how newsletter advertising can fit a mission-driven organization.
Newsletter Advertising for Online Education and Course Creators
Online education companies and course creators reach motivated, learning-focused audiences. Here is how newsletter advertising fits this market.
Newsletter Advertising for B2B Services Firms
B2B services firms sell expertise and trust, which newsletter advertising is well suited to convey. Here is how consultancies and agencies can use the channel.
Newsletter Advertising for Healthcare and Health Tech
Healthcare and health tech companies reach cautious, credibility-focused audiences. Here is how newsletter advertising fits, and what to keep in mind.
Newsletter Advertising for Nonprofits and Advocacy Organizations
Nonprofits and advocacy organizations reach values-driven audiences on limited budgets. Here is how newsletter advertising can fit a mission-driven organization.