Grow, monetise, and run a better newsletter.
Tactics, case studies, and playbooks for newsletter operators — from discovery to monetisation.
When to Plan Your SaaS Newsletter Sponsorship Budget for the Year
Newsletter sponsorship inventory and pricing shift throughout the year. Here is how SaaS teams should time their planning and budgeting to get the best placements.
How to Reach Senior Engineers Through Newsletter Sponsorships
Senior engineers are among the hardest roles to recruit and the most resistant to traditional outreach. Here is how talent teams can reach them through technical newsletters.
How Accelerators Can Use Newsletter Sponsorships for Cohort Recruitment
Accelerators competing for the best founders need to reach them where they already are. Newsletter sponsorships timed to application windows can drive qualified cohort applications.
Newsletter Sponsorships for Wellness and Health D2C Brands
Wellness and health brands have a natural fit with newsletter advertising — engaged audiences in trusted, content-rich newsletters. Here is how to find and reach them.
How Performance Marketing Agencies Can Add Newsletter Sponsorships as a Service
Performance marketing agencies built on paid social and search can expand into newsletter sponsorships as a differentiated, higher-margin service. Here is how to build the offering.
Newsletter Sponsorships for Developer Tools and DevOps SaaS
Developer-focused SaaS companies have a unique advantage in newsletter advertising — technical audiences cluster in highly engaged newsletters. Here is how to reach them.
How to Build an Employer Brand Newsletter Programme From Scratch
Employer brand newsletter advertising compounds over time, but only if it's structured as an ongoing programme rather than a one-off campaign. Here is how HR teams should build one.
How to Write a Newsletter Sponsorship That Resonates With Founders
Reaching founders through newsletters is only half the battle. The sponsorship itself has to earn their attention. Here is how VCs and accelerators should approach founder-facing newsletter copy.
How to Test Newsletter Sponsorships Without Blowing Your D2C Budget
D2C brands can test newsletter advertising without large upfront spend if they structure the test correctly. Here is a low-risk framework for getting real data on a tight budget.
How to Present Newsletter Sponsorship Results to Clients
Newsletter campaigns require a different reporting approach than other channels. Here is how agencies should structure newsletter sponsorship reporting to keep clients confident and renewing.
How to Track Newsletter Sponsorship ROI for Your SaaS Product
Newsletter sponsorships require different attribution thinking than paid search or social. Here is how SaaS teams should set up tracking to measure what's actually working.
Sparkloop vs Newsletter Discovery Platforms: What VCs Should Know
Sparkloop focuses on newsletter referral and subscriber growth, not sponsorship discovery. Here is the distinction VCs and accelerators need to understand before choosing a tool.