Grow, monetise, and run a better newsletter.
Tactics, case studies, and playbooks for newsletter operators — from discovery to monetisation.
Newsletter Advertising Benchmarks for B2B SaaS in 2026
What should a B2B SaaS company actually expect from newsletter sponsorships? Here are the benchmarks that matter — open rates, click rates, CPM, and CAC — and how to use them.
Employer Branding Through Newsletters: A Tactical Playbook
Most employer brand content never reaches passive candidates. Newsletter sponsorships put your company in front of the professionals you want to hire — before they start looking.
How VCs Are Using Newsletter Sponsorships to Build Thought Leadership
A growing number of venture capital firms are using newsletter sponsorships not just for deal flow — but to build a distinct point of view in the market. Here's how they're doing it.
How to Write a Newsletter Ad That Converts for E-Commerce
Most e-commerce newsletter ads underperform not because the channel doesn't work — but because the copy treats newsletters like social ads. Here's how to write one that actually converts.
Newsletter Sponsorship Pricing: What Agency Clients Should Expect to Pay
Newsletter sponsorship pricing is opaque and inconsistent. Here is what agencies need to know before building a client budget — and how to benchmark what you're being quoted.
How to Find the Right Newsletter for Your SaaS Product (Step-by-Step)
Finding a newsletter that reaches your exact SaaS buyer takes more than a Google search. Here is a repeatable step-by-step process for getting it right.
How to Find Professional Newsletters for Recruiting Campaigns
Passive candidates don't visit job boards — but they do read professional newsletters. Here's how HR teams and recruiters find the right ones to sponsor.
How to Find Founder-Focused Newsletters for Sponsorship in 2026
Startup founders are one of the hardest audiences to reach through conventional advertising — but they do read newsletters. Here's how to find the right ones efficiently.
How to Find Consumer Newsletters to Sponsor for Your D2C Brand
D2C brands that get results from newsletter advertising aren't finding the biggest newsletters — they're finding the most relevant ones. Here's how to do that efficiently.
The Newsletter Research Tool Agencies Are Using to Build Media Plans Faster
Agencies that include newsletter sponsorships in client media plans face a research bottleneck. Here's how the fastest-moving shops have solved it.
How to Find Newsletters for SaaS Sponsorships Without 10 Hours of Research
Most SaaS teams that try newsletter advertising hit the same wall — finding the right publications takes weeks. Here's how to compress that research into under an hour.
How to Find Professional Newsletters for Recruiting Campaigns
Passive candidates don't visit job boards — but they do read professional newsletters. Here's how HR teams and recruiters find the right ones to sponsor.