Grow, monetise, and run a better newsletter.
Tactics, case studies, and playbooks for newsletter operators — from discovery to monetisation.
Newsletter Sponsorships for Developer Tools and DevOps SaaS
Developer-focused SaaS companies have a unique advantage in newsletter advertising — technical audiences cluster in highly engaged newsletters. Here is how to reach them.
How to Build an Employer Brand Newsletter Programme From Scratch
Employer brand newsletter advertising compounds over time, but only if it's structured as an ongoing programme rather than a one-off campaign. Here is how HR teams should build one.
How to Write a Newsletter Sponsorship That Resonates With Founders
Reaching founders through newsletters is only half the battle. The sponsorship itself has to earn their attention. Here is how VCs and accelerators should approach founder-facing newsletter copy.
How to Test Newsletter Sponsorships Without Blowing Your D2C Budget
D2C brands can test newsletter advertising without large upfront spend if they structure the test correctly. Here is a low-risk framework for getting real data on a tight budget.
How to Present Newsletter Sponsorship Results to Clients
Newsletter campaigns require a different reporting approach than other channels. Here is how agencies should structure newsletter sponsorship reporting to keep clients confident and renewing.
How to Track Newsletter Sponsorship ROI for Your SaaS Product
Newsletter sponsorships require different attribution thinking than paid search or social. Here is how SaaS teams should set up tracking to measure what's actually working.
Sparkloop vs Newsletter Discovery Platforms: What VCs Should Know
Sparkloop focuses on newsletter referral and subscriber growth, not sponsorship discovery. Here is the distinction VCs and accelerators need to understand before choosing a tool.
Beehiiv Sponsorship Marketplace vs Third-Party Newsletter Discovery
Beehiiv's native sponsorship marketplace is convenient for newsletters built on its platform, but it only covers part of the market. Here is what D2C brands should know.
Newsletter Discovery Tools for Agencies in 2026: A Comparison
Agencies evaluating newsletter discovery tools have a few different approaches to choose from. Here is how the main options compare for agency newsletter research workflows.
Newsletter Sponsorship Platforms for Recruiting: A Comparison
HR teams exploring newsletter sponsorships for recruiting have a few different platform approaches to consider. Here is how the main options compare for talent acquisition use cases.
How an HR Team Found Niche Professional Newsletters for a Passive Candidate Campaign
A talent acquisition team struggling to fill a specialized technical role turned to newsletter sponsorships. Here is how they found the right publications and what came of it.
How a Seed-Stage Fund Used Newsletter Discovery to Reach 15 Founder Publications in a Week
A small seed-stage VC fund wanted to build newsletter sponsorships into its deal flow strategy. Here is how they identified and reached founder-focused publications quickly.