Grow, monetise, and run a better newsletter.
Tactics, case studies, and playbooks for newsletter operators — from discovery to monetisation.
Newsletter Ad Formats and Placements Explained
Newsletter sponsorships come in several formats, each with different strengths. Here is a breakdown of the main ad formats and when to use each.
How to Track Newsletter Advertising Results
Newsletter advertising gives you no built-in analytics, so tracking results is on you. Here is how to set up attribution that tells you what actually worked.
How to Qualify a Newsletter Before You Sponsor It
Finding newsletters is only half the job. Here is a practical checklist for qualifying a newsletter before you commit any budget to it.
Newsletter Database vs. Newsletter Directory: What's the Difference?
Newsletter databases and directories sound similar but work differently. Here is what separates them and which one actually helps you find sponsors.
How to Find Newsletters for Your Ecommerce Brand
Ecommerce brands can reach engaged consumer audiences through newsletter sponsorships. Here is how to find the newsletters your customers actually read.
How to Find Newsletters in Any Niche
Whatever niche you are targeting, there are newsletters reaching that audience. Here is a repeatable method for finding them, however specific your niche.
How to Manage Passive Candidates in Your ATS
Most applicant tracking systems are built for active applicants, not passive candidates. Here is how to track and manage passive talent in your ATS effectively.
Passive Recruiting on a Small Team: A Realistic Approach
Passive recruiting sounds like something only large talent teams can do. Here is a realistic approach for small teams with limited time and budget.
6 Passive Recruiting Mistakes That Waste Your Effort
Most passive recruiting failures come from a handful of avoidable mistakes. Here are the six most common, and what to do instead.
Passive Recruiting Tools: What Talent Teams Actually Need
Passive recruiting requires a different toolkit than active hiring. Here is what talent teams actually need, and what solves which part of the problem.
How to Measure Passive Recruiting Success
Passive recruiting does not produce the immediate metrics active recruiting does. Here is what to measure instead, and over what timeframe.
Newsletter Advertising for Recruiting: How to Reach Passive Candidates
Newsletter advertising is an underused way to reach passive candidates where they're actually paying attention. Here is how recruiting teams can use it.