Grow, monetise, and run a better newsletter
Tactics, case studies, and playbooks for newsletter operators — from discovery to monetisation.
How to Track Newsletter Advertising Results
Newsletter advertising gives you no built-in analytics, so tracking results is on you. Here is how to set up attribution that tells you what actually worked.
Newsletter Sponsorship Agreements: What to Confirm Before You Pay
Before paying for a newsletter sponsorship, there are specific things worth confirming in writing. Here is what to nail down to avoid surprises.
How to Scale Newsletter Advertising After a Successful Test
Once a newsletter advertising test works, scaling it well is its own challenge. Here is how to grow a proven newsletter program without losing what made it work.
Newsletter Ad Formats and Placements Explained
Newsletter sponsorships come in several formats, each with different strengths. Here is a breakdown of the main ad formats and when to use each.
How to Track Newsletter Advertising Results
Newsletter advertising gives you no built-in analytics, so tracking results is on you. Here is how to set up attribution that tells you what actually worked.
How to Qualify a Newsletter Before You Sponsor It
Finding newsletters is only half the job. Here is a practical checklist for qualifying a newsletter before you commit any budget to it.
Newsletter Database vs. Newsletter Directory: What's the Difference?
Newsletter databases and directories sound similar but work differently. Here is what separates them and which one actually helps you find sponsors.
How to Find Newsletters for Your Ecommerce Brand
Ecommerce brands can reach engaged consumer audiences through newsletter sponsorships. Here is how to find the newsletters your customers actually read.
How to Find Newsletters in Any Niche
Whatever niche you are targeting, there are newsletters reaching that audience. Here is a repeatable method for finding them, however specific your niche.
How to Manage Passive Candidates in Your ATS
Most applicant tracking systems are built for active applicants, not passive candidates. Here is how to track and manage passive talent in your ATS effectively.
Passive Recruiting on a Small Team: A Realistic Approach
Passive recruiting sounds like something only large talent teams can do. Here is a realistic approach for small teams with limited time and budget.
6 Passive Recruiting Mistakes That Waste Your Effort
Most passive recruiting failures come from a handful of avoidable mistakes. Here are the six most common, and what to do instead.