Grow, monetise, and run a better newsletter.
Tactics, case studies, and playbooks for newsletter operators — from discovery to monetisation.
Newsletter Sponsorship Pricing: What SaaS Companies Should Expect to Pay in 2026
Before you build a newsletter advertising budget, you need a realistic sense of what placements actually cost. Here is what SaaS companies should expect to pay in 2026.
Newsletter Advertising for Talent Acquisition: Benchmarks and What to Expect
HR teams and talent marketers using newsletter sponsorships need different benchmarks than product advertisers. Here is what good performance looks like for recruiting campaigns.
Which Newsletter Verticals Have the Most Startup Founder Readers?
Not all newsletter categories are equal when it comes to reaching startup founders. Here is a breakdown of the verticals that index highest with the founder and operator audience.
Open Rate Benchmarks for Consumer Newsletter Ads: What D2C Brands Should Know
Before you spend on a consumer newsletter sponsorship, you need to know what good engagement actually looks like. Here are the open rate benchmarks D2C brands should use to evaluate opportunities.
The State of Newsletter Sponsorships in 2026: What Agencies Need to Know
Newsletter sponsorships have matured significantly as an advertising channel. Here is what the current landscape looks like — and what it means for agencies building client programmes.
Newsletter Advertising Benchmarks for B2B SaaS in 2026
What should a B2B SaaS company actually expect from newsletter sponsorships? Here are the benchmarks that matter — open rates, click rates, CPM, and CAC — and how to use them.
Employer Branding Through Newsletters: A Tactical Playbook
Most employer brand content never reaches passive candidates. Newsletter sponsorships put your company in front of the professionals you want to hire — before they start looking.
How VCs Are Using Newsletter Sponsorships to Build Thought Leadership
A growing number of venture capital firms are using newsletter sponsorships not just for deal flow — but to build a distinct point of view in the market. Here's how they're doing it.
How to Write a Newsletter Ad That Converts for E-Commerce
Most e-commerce newsletter ads underperform not because the channel doesn't work — but because the copy treats newsletters like social ads. Here's how to write one that actually converts.
Newsletter Sponsorship Pricing: What Agency Clients Should Expect to Pay
Newsletter sponsorship pricing is opaque and inconsistent. Here is what agencies need to know before building a client budget — and how to benchmark what you're being quoted.
How to Find the Right Newsletter for Your SaaS Product (Step-by-Step)
Finding a newsletter that reaches your exact SaaS buyer takes more than a Google search. Here is a repeatable step-by-step process for getting it right.
How to Find Professional Newsletters for Recruiting Campaigns
Passive candidates don't visit job boards — but they do read professional newsletters. Here's how HR teams and recruiters find the right ones to sponsor.